Lonely Whale 52: Making Waves for Cleaner Oceans
Up until now, most of the initiatives I come across in the environmental sector are startups. These companies are laying the incredible foundation in the fight for a greener planet and work to inspire us all. Sometimes, however, I come across groups that approach the same issues from a different economic viewpoint. While I believe that every environmental issue deserves the same worldwide attention, reality shows us that every environmental company needs a clever economic perspective to achieve their goals. I spend most of my time researching the tricky intersection between sustainability and the economic sector and recently came across company with an interesting perspective.
My first exposure to Lonely Whale was through one of their campaigns to reduce plastic straws. The #stopsucking campaign is all over social media platforms like Instagram and reached 304.6 million people within the first four months with the help of numerous celebrities. While intrigued by this campaign, I soon learned that it was only a small part of this company's broad efforts to clean the oceans. The Lonely Whale portfolio brilliantly supports three main types of projects: exposure, education, and effect. By supporting social media campaigns like #stopsucking, Lonely Whale brings attention to the issues (and likewise the companies) they are trying to grow. This attention then is turned to their work with companies to reduce global plastic waste. Lastly, they work to educate more people on the issues surrounding water pollution to help inspire more activists. With their brilliant plan to combine sustainability with economics, Lonely Whale is forging a great path for the future of this vital sector.
Pictures courtesy of lonelywhale.org